There's a 2.5x Gap in AI Revenue Satisfaction — And It Has Nothing to Do With the Models
AI ROI fails on data foundations, not model quality. Atlan on the 2.5x gap in AI revenue satisfaction and why the fix is upstream of the models.
Latest Curated and Original Insights
The Three Questions That Decide Whether a Martech Investment Pays Off
Most martech investment decisions fail the same way. Three questions borrowed from AI project triage catch the bets that won't deliver ROI before you buy.
Martech Vendor Negotiation: Why the Discount Is a Trap
Martech vendor negotiation in a buyer's market rewards the wrong prize. Why the discount is a trap, and what to negotiate for when renewing martech contracts.
2026 Customer Data Predictions
The CDP isn't dead — the idea that its job ends at data is. Michele Nieberding's 2026 customer-data predictions and the case for invisible CX.
Your Martech Stack Strategy Was Never in the Stack
Martech stack strategy lives in what your team does with the technology, not the tools you wire together. A 1995 idea explains why, and what AI agents change.
'I Hate Customer-Service Chatbots': The Consumer-AI Relationship Is Off to a Rocky Start
Early consumer reviews of AI customer-service agents are rough. CNBC on the refund fights and frustration as chatbots take over support.
Your Marketing Budget Won't Cover Your Strategy. That's a Confession.
56% of CMOs say their marketing budget can't fund their 2026 strategy. The honest reading isn't a stingy CFO. It's a confession from the whole C-suite.
You Upskilled Your Marketing Team for AI. For What?
AI upskilling pays off only when your operating model can absorb it. Training marketing teams on AI tools without redesigning the work creates capability you can't deploy.
The Fall of CRM Gravity
Part 1 of Humans of Martech's architecture series: why the CRM is losing its center-of-gravity role in the stack, and what's taking its place.