Before You Buy AI Visibility Tools, Know Where ChatGPT Gets Its Opinion of You
AI visibility tools report what AI assistants say about your brand. Here's where that AI brand visibility comes from, and what's worth paying for instead.
How Marketing Technology Works®
AI Agent Deployment Takes Minutes After the Setup Work Is Done
AI agent deployment takes minutes because the agent copies your existing setup. Here's where AI agent implementation time goes, and when to start the clock.
My AI Guardrails Held Only When a Script Checked the Agent's Work
AI guardrails written as instructions kept failing in my tests. AI agent guardrails enforced by a script stopped the failures. Here's what I found.
How to Document What Your Orchestration Layer Owns, and What Stays in Your Tools
Martech orchestration breaks where 2 tools can run the same job. Here's how to document what your orchestration layer owns and what stays in your tools.
Agent Sprawl in Marketing Starts With Your Vendors' Product Updates
Agent sprawl in marketing comes from AI agents built into tools you already own, switched on by your own admin with no purchase for procurement to review.
Where Do You Want Your Vendor Lock-In?
Vendor lock-in lands on whatever sits at the center of your martech stack. How to find that system, and the data portability terms to demand before you sign.
The Hidden Costs of Switching Marketing Platforms No Budget Lists
Hidden costs of switching marketing platforms include one no budget lists: the know-how your team built on the old platform, which resets to zero at cutover.
What Your AI Citations Are Worth When Few People Click
AI citations show which page backed an AI answer. Which company the AI recommends is a separate event, so here's what to count to track AI search visibility.
Run the Martech Stack Lifecycle Outside-In
Most teams run the martech stack lifecycle as a line of purchases. Run it outside-in, around the customer and the operator, and stack optimization changes.