How Marketing Technology Works™

How Marketing Technology Works® is building something different: a platform for practitioners who have real experience and actual opinions about marketing technology.

If you’ve implemented martech systems, led transformations, or spent years figuring out what works and what doesn’t, this is a place to share that knowledge. No vendor pitches. No generic best practices. Just practical insights from people who’ve been in the trenches.

What We’re Looking For

Practitioner perspectives on:

• Martech implementation challenges and solutions
• Organizational dynamics that make or break martech success
• Strategic frameworks that work in real environments
• Industry trends analyzed through a practitioner lens

What we’re NOT looking for:

• Product promotions or vendor case studies
• Generic listicles or surface-level how-tos
• Content that serves your sales pipeline more than readers
• Anything you could find in a vendor whitepaper

Content Types We Accept

• Articles: 850-1,500 words of strategic analysis or practical guidance
• Interviews: Q&A format with martech practitioners and leaders
• Co-authored pieces: Collaborative articles with multiple perspectives
• Case studies: Only if genuinely educational and non-promotional

We’ll edit lightly if necessary to ensure content meets editorial standards and matches the site’s voice.

What You Get

Every contributor gets:

• Byline with bio and link to your company or profile
• Potential inclusion in the How Marketing Technology Works® newsletter (no guarantees, but strong content often gets included)
• Exposure on a platform aligned with your domain expertise

We’re just launching, so you’re getting in early. That means you’re helping shape what this platform becomes.

Content vs. Sponsored Content

Contributed content is editorial. You write what you think matters. We decide if it fits. No payment changes hands.

Sponsored content is different. If you want to sponsor content that promotes your perspective, product, or company, that’s a separate conversation with clear “Sponsored” labels. Contact us to discuss rates and guidelines.

How to Contribute

Before pitching, check the site to see if we’ve already covered your topic. We may also have similar content in our pipeline.

Send your pitch or draft to info@howmarketingtechnology.works

Include:

• Your topic and angle
• Why you’re qualified to write about it
• Whether it’s a draft or pitch
• A short bio

We’ll respond within a week to let you know if it’s a fit. If we’re already covering the topic or have similar content planned, we’ll let you know upfront.

Questions?

Reach out at info@howmarketingtechnology.works or use this contact form.

We’re looking for contributors who care more about sharing knowledge than promoting products. If that’s you, we want to hear from you.