How Marketing Technology Works™

1. Introduction

This Privacy Policy outlines our commitment to safeguarding the privacy of our website visitors and service users. By accessing or using HMTW’s services, you agree to the terms of this Privacy Policy. At HMTW, we understand the importance of privacy and are dedicated to protecting personal data, especially in the dynamic marketing technology field.

2. Who We Are

“How Marketing Technology Works™” (HMTW) is a service Digital Mindshare LLC provides, focused on empowering marketing professionals in the complex marketing technology landscape. As a leading content aggregator and empowerment hub in the marketing technology space, HMTW offers actionable insights, practical solutions, and a community-driven approach. Digital Mindshare LLC is the legal entity responsible for managing personal data collected through HMTW’s services.

3. What Personal Data We Collect and Why

For various purposes, we collect personal data such as names, email addresses, job titles, and company information. These include, but are not limited to, newsletter subscriptions, webinar registrations, participation in community discussions, and providing customized content experiences. We also automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device.

4. How We Use Your Data

Collected data is used to enhance user experience and deliver personalized learning journeys, actionable insights, and community-driven content across various marketing roles. We also use this data to inform users about marketing opportunities relevant to their interests. This includes using data for behavioral advertising with options for users to opt out.

5. Cookies and Tracking Technologies

We employ cookies and similar tracking technologies to analyze website usage, tailor the user experience, and facilitate functionalities like advertising and content personalization. Some third-party services we use, like Google Analytics, may automatically collect data through cookies when you visit our site. Users can manage cookie preferences and opt out of behavioral tracking by adjusting their browser settings or contacting us to have their data excluded from these practices. We respect user choice in this regard.

6. Sharing of Personal Data

We may share limited personal data with trusted third parties to provide our services and enhance the user experience. For example, we may partner with third parties for content distribution, event facilitation, and potential marketing opportunities. We vet all third parties thoroughly and ensure our partnerships align with our user privacy and comfort commitment. Users can contact us at any time with questions or concerns about data-sharing practices.

7. Your Rights and Choices

Users can manage certain preferences related to their engagement with our platform. For example, they can opt in or out of email newsletters or choose to participate actively in community discussions. For other requests related to accessing, modifying, or deleting personal data collected by HMTW, users can contact us directly through the information provided below, and we will assist as feasible under applicable laws.

8. Data Security

We employ reasonable security measures to protect personal data across our platforms and services. These measures include encryption of data, staff training, and access controls. However, no system can ever be 100% secure, and we cannot guarantee the security of data transmitted over the Internet. Users should exercise caution when submitting sensitive information online, avoid using public Wi-Fi connections, use strong passwords, and take other reasonable precautions to protect their data. Though we strive to uphold stringent policies and best practices around data security, we advise users be vigilant in protecting their own data. Please notify us immediately if you become aware of any breach of security related to your data.

9. Third-Party Links and Services

As part of our content aggregation service, our website and community platforms may contain links to third-party websites. While HMTW strives to aggregate and link to reputable and relevant content, we do not guarantee the accuracy, relevance, timeliness, or completeness of any information on these external websites. Furthermore, HMTW is not responsible for these third-party sites’ safety, privacy practices, or content. Including third-party content on HMTW’s platforms does not imply endorsement or approval of the linked website or its content. We encourage users to review the privacy policies and terms of use of any third-party sites they visit, as our Privacy Policy does not extend to these external sites.

10. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices, services, or legal obligations. Our website or other communication channels will inform users of significant changes.

11. Contact Information

For any questions or concerns regarding this Privacy Policy or data handling practices, please contact us at info@howmarketingtechnology.works.