Effective Date: August 1, 2025

Introduction

Digital Mindshare LLC operates How Marketing Technology Works® (HMTW), a free educational platform for marketing technology professionals. This privacy policy explains how we handle personal information collected through our services.

Information Collection

Direct Collection: When you subscribe to our content or participate in our community, we collect:

• Name and email address
• Job title and company information
• Professional interests and preferences
• Communication preferences

Automatic Collection: Our website automatically collects:

• Browser and device information
• IP addresses and general location
• Website usage patterns
• Referral sources

Use of Information

We use collected information to:

• Deliver newsletters and educational content
• Customize content recommendations
• Analyze platform performance
• Communicate about relevant opportunities
• Maintain platform security

Information Sharing

Third-Party Services: We work with service providers for email delivery, website analytics, and content hosting. These providers access only information necessary for their specific functions.

Content Partners: When you engage with sponsored content or events, we may share relevant contact information with those partners. This sharing is clearly indicated at the point of collection.

Legal Requirements: We disclose information when required by law or to protect our legitimate business interests.

Business Changes: If ownership of HMTW changes, user information may transfer to new owners under the same privacy commitments.

Your Control Options

Email Communications: Every email includes unsubscribe options. You can also contact us directly to modify your preferences.

Data Access and Correction: Request access to your personal information or ask us to correct inaccuracies by contacting info@howmarketingtechnology.works.

Data Deletion: Request deletion of your personal information, subject to legitimate business and legal retention requirements.

Special Rights by Location

California Residents:

• Know what personal information we collect and why
• Request deletion of personal information
• Opt out of information sales (note: we don’t sell personal information)
• Receive equal service regardless of privacy choices

International Users: Users outside the United States should know that information may be processed in the US under applicable international transfer safeguards.

Technical Safeguards

We implement industry-standard security measures including encrypted data transmission, access controls, and regular security reviews. While we work to protect your information, no online system is completely secure.

Cookies and Tracking

Our website uses cookies for functionality, analytics, and user experience improvements. Third-party services like Google Analytics may also place cookies. You can control cookie settings through your browser preferences.

Data Retention

We retain personal information while you’re an active user and for reasonable periods afterward to meet business and legal requirements. Specific retention periods vary based on information type and applicable regulations.

Policy Updates

This policy may be updated periodically. Significant changes will be announced through our normal communication channels.

Contact Information

Privacy Questions: info@howmarketingtechnology.works
General Contact: info@howmarketingtechnology.works
Mailing Address: [Business Address]

Liability Limitation

HMTW is provided free of charge. Digital Mindshare LLC’s liability for any privacy-related issues is limited to $100 total.

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