How Marketing Technology Works™
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New Knowledge
AI: Reshaping the Future of Marketing Teams
AI reshapes marketing by blending automation with creativity. This article shows CMOs how to integrate AI, tackle team resistance, and build a future-ready mix of specialists and generalists. Learn to redefine roles, foster innovation, and scale impact. [Reading time: 6 min]
Mastering Martech-Customer Experience Integration
In today’s market, CX and Martech are inseparable. Learn how to align your stack with CX goals by integrating data, personalizing at scale, and overcoming siloed systems. Actionable steps help CMOs drive ROI and deliver tailored customer experiences. [Reading time: 6 min]
The Evolution of Martech: From Stack to Ecosystem
The Martech stack era is over—welcome to the ecosystem. Shift from siloed tools to a connected, modular approach that integrates workflows, improves ROI, and delivers seamless customer experiences. This guide explores building adaptable, scalable ecosystems. [Reading time: 6 min]
Unlocking the Power of Alignment Between Marketing, IT and Sales
When marketing, IT, and sales align, campaigns resonate, leads convert, and ROI soars. Learn how alignment reduces silos, refines collaboration, and enhances metrics like CLV, CAC, and campaign ROI. Practical tips ensure measurable impact across teams. [Reading time: 6 min]
Digital Maturity Models: A Mirage in the Desert of Transformation
Learn why Digital Maturity Models can hinder transformation by imposing cookie-cutter metrics and misaligned incentives. This article offers actionable steps for CMOs to prioritize collaboration, agility, and outcomes that matter most to customers and business growth. [Reading time: 5 min]
Martech Integration: A Phased Approach for Success
Discover how a phased integration approach can help smoothly connect martech with legacy systems. Focus on quick wins with CRM, clean data practices, and gradual AI implementation, all while fostering collaboration across marketing, IT, and CX teams. [Reading time: 6 min]
Experience Orchestration: Unifying Brand Interactions
Experience orchestration helps brands deliver unified, personalized interactions across touchpoints without hefty martech investments. Learn the difference between experience and customer journey orchestration, and discover practical tips to optimize current tools and teams. [Reading time: 6 min]
How Human-Centric Leadership Drives Marketing Organization Excellence
Discover how a human-centric leadership approach can revolutionize your marketing organization by boosting innovation, collaboration, and retention. Learn practical strategies like aligning roles with passions, fostering a supportive culture, and integrating well-being into everyday practices. [Reading time: 5 min]
Data-Driven Strategies in Modern Marketing
Step into the world of data analytics in digital marketing. Explore how analytics enhances customer understanding, predicts behavior, and aligns marketing efforts with customer expectations for better results. [Reading time: 7 min]
Understanding the Dynamic World of Martech’s Long Tail
Explore the fascinating “long tail” of martech, where thousands of products exist, each with distinct aspirations and survival strategies. From disruptors to niche specialists, discover how this segment impacts the broader marketing technology ecosystem.
[Reading time: 6 min]