How Marketing Technology Works™
Advertisement and Editorial Independence Policy
This policy outlines our approach to advertising on the How Marketing Technology Works™ website, ensuring transparency and maintaining our commitment to editorial integrity.
How Marketing Technology Works™ is free for readers. We may receive compensation from marketing technology vendors and other advertisers through web traffic, sales opportunities, white papers, and sponsored content partnerships. This compensation does not influence our independent editorial content; all opinions in our editorial work remain our own.
Sponsored Content Disclosure
We do accept and publish white papers and sponsored content from marketing technology vendors and industry partners. All sponsored content is:
- Clearly labeled as “Sponsored Content,” “Partner Content,” or “White Paper”
- Developed in partnership with advertisers while maintaining editorial standards
- Distinguished from our independent editorial content
- Subject to our editorial review for quality and relevance to our audience
Vendor Relationships
Our platform features a comprehensive range of vendors, not limited to those who provide compensation. Our editorial coverage decisions are based on market relevance, innovation, and audience value rather than advertising relationships.
Content Authenticity
Our team of experts independently researches and writes our editorial content about marketing technology. Advertiser relationships do not dictate our independent editorial coverage, ensuring unbiased and trustworthy information for our readers.
Transparency Commitment
We maintain clear disclosure when content is sponsored, influenced by, or created in partnership with advertisers. This ensures our audience can always distinguish between independent editorial content and sponsored material.
Feedback and Updates
We welcome feedback on our policy and commit to regular reviews and updates to ensure it reflects our evolving practices and audience expectations.
For more information or to provide feedback, please email advertising@howmarketingtechnology.works.
New Knowledge
Martech Stack Optimization: The Martech Flexibility Rule
When 55% of CMOs report martech underperformance, the problem usually isn’t the tools but how organizations use them. This article provides a framework for marketing technology optimization through quarterly reviews that challenge assumptions, align tools with buyer behavior, and exhaust improvement opportunities before replacement. [Reading time: 6 min]
Martech Agency Selection: Expertise Over Partnerships
Marketing technology implementations fail when agencies prioritize partnerships over your needs. Explore how traditional agencies, integrators, and boutiques face different constraints, then learn evaluation criteria for choosing martech agencies. [Reading time: 8 min]