Marketing Technology, Original Perspectives, Strategy
How Marketing Technology Works® Advertising Policy Why Martech Needs Simplicity, Not More Labels The martech landscape now has over 15,000 tools, making vendor selection increasingly overwhelming. “Digital Experience Platform” emerged from CMS evolution but has not...
Marketing Technology, Original Perspectives, Strategy
How Marketing Technology Works® Advertising Policy Composable Thinking Powers Composable DXP Success Composable thinking drives real DXP results by reshaping how organizations plan, operate, and innovate. Composable technology fails without adaptive strategies and...
Marketing, Marketing Technology, Original Perspectives
How Marketing Technology Works® Advertising Policy AI Capabilities That Transform Marketing Teams Many marketers adopt AI tools but fail to realize value due to weak strategic capability development. High-performing teams question AI recommendations, validate...
Marketing Technology, Original Perspectives, Strategy
How Marketing Technology Works® Advertising Policy Martech Optimization: Best Practices for Success Many companies waste resources on martech optimization for marketing technology tools they don’t understand, worsening system inefficiencies instead of solving...
Business, Marketing Technology, Original Perspectives
How Marketing Technology Works® Advertising Policy Generative AI Transforms Marketing Teams and Strategy Generative AI unites strategy, creativity, and execution, enabling more agile and integrated marketing teams. Cultural change and upskilling are essential for...
