Marketing Ecosystem Transformation: From Stacks to Growth Engine

Marketing Technology, Original Perspectives

How Marketing Technology Works® Advertising Policy Marketing Ecosystem Transformation: From Stacks to Growth Engine Fragmented marketing technology stacks create data silos, inefficiencies, and hindered strategic execution. Marketing ecosystems prioritize integration,...

Marketing and Sales Alignment to Boost ROI and Customer Value

Business, Marketing, Original Perspectives, Strategy

How Marketing Technology Works® Advertising Policy Marketing and Sales Alignment to Boost ROI and Customer Value Marketing and sales alignment drives higher ROI, lead quality, and customer satisfaction across the organization. Integrated tools and data-sharing reduce...

Digital Maturity Models: A Mirage in the Desert of Transformation

Original Perspectives

How Marketing Technology Works® Advertising Policy Digital Maturity Models: A Mirage in the Desert of Transformation Digital maturity models create false structure, stifling agility and prioritizing scores over meaningful results. Many digital matuyrity models are...

Martech Integration: A Phased Approach for Success

Marketing Technology, Original Perspectives, Strategy

How Marketing Technology Works® Advertising Policy Martech Integration: A Phased Approach for Success A phased approach to legacy system martech integration minimizes disruption, prioritizing CRM and marketing automation platforms for quick wins and long-term...

Experience Orchestration: Unifying Brand Interactions

Original Perspectives

How Marketing Technology Works® Advertising Policy Experience Orchestration: Unifying Brand Interactions Experience orchestration unifies brand interactions across all channels to create a cohesive, personalized customer experience without requiring new martech...