How Marketing Technology Works®

Business

Generative AI Transforms Marketing Teams and Strategy

Business, Marketing Technology, Original Perspectives

AI reshapes marketing by blending automation with creativity. This article shows CMOs how to integrate AI, tackle team resistance, and build a future-ready mix of specialists and generalists. Learn to redefine roles, foster innovation, and scale impact. [Reading time: 6 min]

Marketing and Sales Alignment to Boost ROI and Customer Value

Business, Marketing, Original Perspectives, Strategy

When marketing, IT, and sales align, campaigns resonate, leads convert, and ROI soars. Learn how alignment reduces silos, refines collaboration, and enhances metrics like CLV, CAC, and campaign ROI. Practical tips ensure measurable impact across teams. [Reading time: 6 min]