You’ll see why top marketing teams treat AI as a strategic partner, not a magic box, and how to align tools with business goals. (Reading time: 8 min)
How Marketing Technology Works®
Marketing
Marketing and Sales Alignment to Boost ROI and Customer Value
When marketing, IT, and sales align, campaigns resonate, leads convert, and ROI soars. Learn how alignment reduces silos, refines collaboration, and enhances metrics like CLV, CAC, and campaign ROI. Practical tips ensure measurable impact across teams. [Reading time: 6 min]