Explore how marketing and technology leaders use composable thinking to restructure teams, empower decision-making, and outpace competitors—even with similar technology. (Reading time: 7 mins)
How Marketing Technology Works®
Strategy
Composable Thinking Powers Composable DXP Success
Explore how marketing and technology leaders use composable thinking to restructure teams, empower decision-making, and outpace competitors—even with similar technology. (Reading time: 7 mins)
Martech Optimization: Best Practices for Success
If you’re optimizing your martech stack without understanding how it drives customer value, you’re wasting budget and breaking systems. Learn how clarity fuels real growth. (Reading time: 6 min)
Marketing and Sales Alignment to Boost ROI and Customer Value
When marketing, IT, and sales align, campaigns resonate, leads convert, and ROI soars. Learn how alignment reduces silos, refines collaboration, and enhances metrics like CLV, CAC, and campaign ROI. Practical tips ensure measurable impact across teams. [Reading time: 6 min]
Martech Integration: A Phased Approach for Success
Discover how a phased integration approach can help smoothly connect martech with legacy systems. Focus on quick wins with CRM, clean data practices, and gradual AI implementation, all while fostering collaboration across marketing, IT, and CX teams. [Reading time: 6 min]